Diddy Announces His New R&B Label Love Records, Partners With Motown Diddy is back! He has launched his new record label with Motown Records. His label is called, Love Records. Diddy said he plans to use Love Records to spotlight artists in the R&B world. In a statement he said, music has always been my first love, Love Records is the next chapter. It’s about getting back to the love and making the best music of my life. He said he is focused on creating timeless R&B music with the next generation of artists and producers. Diddy is hosting the Billboard Music Awards this Sunday at 8pm on NBC. Who was your favorite R&B artist under the Bad Boy label?