Beyoncé Celebrates Serena Williams In New Gatorade Commercial Serena Williams started what is probably her last run at the US Open in New York City this week. In a new commercial for the PepsiCo-owned brand Gatorade, music superstar Beyoncé pays tribute to the tennis legend. In the Gatorade advertisement “Love Means Everything,” Serena Williams is honored in a nearly two-minute television commercial. Serena Williams defeated Danka Kovini in the first round of the US Open (6-3, 6-3), and on Wednesday, she will play No. 2 Anett Kontaveit. Along with her sister Venus Williams, Williams will take part in the doubles competition at the Grand Slam tournament. How will you remember Serena Williams as she retires?